Captain Morgan

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The image I used of a ship sailing had two things going for it. First, the sheer boldness of the deep blue colors made it a very vibrant image. Second, the perspective that you the viewer are actually aboard the vessel is achieved easily by placing the horizon dead center of the advertisment. The word “adventure” was chosen after a long search because of its multiple uses as a verb, noun, adjective and adverb, reinforcing the idea that the viewer is piloting this ship.